Founded in 2001, Micromarketing is a leading direct marketing and database marketing services company in China similar to Acxiom and Harte Hanks in the US.  The company builds and maintains high quality enterprise and consumer databases for clients to identify potential marketing targets for specific product or service.  It also helps its clients design and execute direct marketing strategy to pre-define target customer groups (including enterprises and consumers).  Micromarketing is led by Mark Fei and Nick Qian, who are the pioneers of direct marketing in China.